
Safa Selmi: From Local Legacy to Global Beauty Brands
Dubai: Merit Style – Sahar El-Alfy Tunisian beauty expert and entrepreneur Safa Selmi grew up in an environment that breathes beauty; her mother founded the first beauty salon in the
Muscat: Sahar El-Alfy – Merit Style
The activities of the 5th edition of the Annual Global Women’s Forum – Muscat 2026 kick off today, Friday, under the slogan “You Are the Lady of Society.” The event is held under the high patronage and honorable presence of Her Highness Mrs. Basma Bint Fakhri Al Said, Mental Health Expert, PTSD Trainer, and Founder of the Whispers of Serenity Clinic and the “We Are With You” mental health awareness campaign.
The forum takes place at the Sablat Rozna Conference Hall, organized by Al Unwan Event Management – Dubai, marking the forum’s first time being hosted in the Sultanate of Oman.
Muscat’s hosting of this edition affirms the forum’s growing prominence as a leading international initiative dedicated to supporting and empowering women and enhancing their presence in various fields. It also reflects the depth of the deep-rooted fraternal relations between the United Arab Emirates and the Sultanate of Oman, opening new horizons for cooperation and strategic partnerships between institutions and female leaders in both countries.
This edition is held under the presidency of Her Excellency Nouf Al Yafei, CEO of the Annual Global Women’s Forum and CEO of Al Unwan Event Management – Dubai. Al Yafei leads the forum’s strategic vision toward expanding its regional and international presence and cementing its position as a global platform that brings together female leaders, decision-makers, entrepreneurs, and experts from around the world.
This year, the forum witnesses the participation of an elite group of female leaders, businesswomen, decision-makers, diplomats, and experts, alongside a distinguished presence of Emirati and Omani women’s clinics. They gather on a platform uniting shared expertise and visions on the soil of the Sultanate of Oman, aiming to foster cooperation and exchange successful experiences in the fields of leadership, economy, investment, entrepreneurship, and societal empowerment.
The Annual Global Women’s Forum is considered one of the leading international initiatives launched by Al Unwan Event Management – Dubai, aiming to support and empower women and enhance their role as fundamental partners in development. Since its inception, it has continued to build an international network gathering influential female figures, decision-makers, entrepreneurs, and experts to showcase best practices, exchange expertise, and build sustainable partnerships that contribute to creating a more inclusive future.
The official program of the forum includes; Specialized panel discussions, Official keynote speeches, Media interviews and Honoring a select group of female leaders, influential figures, sponsors, and strategic partners in recognition of their roles and contributions to supporting women’s journeys and enhancing their presence across various sectors.
Her Excellency Nouf Al Yafei, CEO of the Annual Global Women’s Forum, emphasized that hosting the fifth edition in the Sultanate of Oman represents an important milestone in the forum’s journey, stating:
“We are proud to launch the fifth edition of the Annual Global Women’s Forum in the Sultanate of Oman. It is a historic milestone that reflects the depth of Emirati-Omani relations and reaffirms our commitment to continuing to build an international platform that brings together female leaders and supports women’s presence in various fields. We also believe that cooperation between women’s institutions in the UAE and the Sultanate of Oman represents an inspiring model for partnership and sustainable development, opening broad horizons to create a more prosperous future for coming generations.”
Holding the fifth edition of the forum in Muscat underscores the regional and international standing that this event has established, as well as the mission of Al Unwan Event Management – Dubai to continue supporting initiatives that promote women’s empowerment, build bridges of international cooperation, and consolidate developmental partnerships that serve communities and support the journey toward the future.

Dubai: Merit Style – Sahar El-Alfy Tunisian beauty expert and entrepreneur Safa Selmi grew up in an environment that breathes beauty; her mother founded the first beauty salon in the
